How Do You Make Money Selling Herbalife
Started in 1980 by selling products out of the back of his car, Mark Hughes created a nutritional empire. With a market capitalization of over 5.7 billion dollars, annual revenue of 4.9 billion dollars and 2.3 million distributors. Herbalife is one of the titans of the network marketing industry. It's no wonder that people are still flocking to the company eager to cash in on the evergreen market of health & weight loss. But the world has changed and network marketing has changed too. Gone are the days of constantly annoying friends and family with your business at every gathering. In today's world, selling Herbalife online has become a staple for most distributors.
Warm Market Myths
Since the beginning of network marketing, the standard was to tell new recruits to make a list of everyone they knew. This included all of your friends, family and coworkers. These people are your warm market. You are then supposed to contact your warm market and "introduce" them to your new business opportunity. Once you went through your warm market, they would instruct you on other marketing techniques. The "Three-foot rule" is a common one, where anyone who is within three feet of you is a potential recruit. All of these techniques are designed to do the same thing. Get you in the habit of constantly recruiting people.
But there were a bunch of problems with this approach. First, this was the pre-internet equivalent to SPAM. Sending out random unwanted sales messages to unsuspecting people. Secondly, it put the distributor in the role of "salesperson", and for most people that's an uncomfortable position. Thirdly, it put the potential recruit in the position of being "sold to" and no one likes to be sold to. Thirdly, it's a very poor way of marketing a business opportunity. Any marketer worth their salt will tell you to target a niche. These are the people who are most likely to buy your product. Don't waste time, money and energy trying to sell to people who aren't interested. Finally, it exposes the distributor to a hugeamount of rejection. This has the unfortunate effect of draining the distributor of enthusiasm, ambition and motivation causing many to quit before they even get started.
Now, I'm not saying that you shouldn't create a list and let friends and family know what you're doing. That's all fine and well, in fact it's a good way to get your feet wet and get use to talking about the business. But if someone tells you no, let it go. Don't ruin relationships with friends, family and co-workers, it's just not worth it. In fact, if you look at the downline of the top earners, very few of them have people in their downline that came from their initial list. And the ones that are in their downline normally joined them later on after they saw success.
Selling Herbalife Online: The Revolution of Internet Marketing
With the advent of the internet and social media, it has changed the way all businesses marketed to their customers. But none so much as the industry of network marketing. You no longer have the constraints of your immediate social or geographical circle to operate in. The internet allows us to connect with virtually anyone around the globe. This vast expansion of our potential market meant that we could now start selling Herbalife online to people outside our "network".
So, while the internet expanded the reach of the business most people had no idea how to use this new resource effectively. Their marketing efforts consisted mainly of making posts on social media showing products with a link back to their website. This is basically the equivalent of walking into a room and yelling "I am a Herbalife distributor, buy my products and join my opportunity!".
Needless to say, not very inspiring, and almost NEVER successful.
This type of advertising might work (it wouldn't) if you had a totally unique product that you developed. You could technically make these kinds of posts on social media with a link to your website and get some sales. But that's only because it was a unique productthat people could only get on one website, yours. With Herbalife (and other network marketing companies) you have thousands of distributors all competing for the same customer with the same products, prices and websites. This is why having the right marketing strategy will make all the difference.
Selling Herbalife Online: What the Pros Know (And You Don't)
- The right mindset is crucial – Your number one job is not to build your downline, but to help people to lose weight and live a healthier life. Focus on what you can do to help others achieve their goals as opposed to what they can do for you.
- Understand the order in which things happen – While it's possible that someone will join your downline the first time you have contact with them, it's not likely. Furthermore, it's not always desirable for that to happen. Those people rarely are successful. Instead start by gathering customers, build a relationship with them (by helping them achieve their goals) and then talk to them about joining your team. Remember, your downline isn't joining Herbalife, they are joining you. Your best team will be formed of satisfied customers who are enthusiastic about the products and then become distributors. Don't try to rush the process.
- Stop being a salesperson – Network marketers sometimes get a bad reputation for being overly aggressive or too pushy. This is a holdover for the pre-internet days when cold calling and using the three-foot rule were the only way to get your message out. Now, with the internet and social media connecting us all, there are millions of people out there who are looking for your products. You don't have to be aggressive or annoying. When done right internet marketing provides a never-ending stream of new customers and prospects. (more on this later)
- Set yourself apart – The biggest issue with network marketing is that all the distributors are selling the exact same products at the exact same price points. The website the company provides is the same for everyone in the company and with Herbalife you're one of over two million distributors. Why in the world would anyone buy from you instead of their neighbor who's also a distributor? The answer is that they wouldn't, unless you;
- Give the customer a reason to buy from you – By providing products and services that increase value to the customer, you can provide a reason for them to buy from you and not the neighbor down the street.
Selling Herbalife Online: 3 Things the Pros Do (That You Don't)
All top earners in any network marketing business use the internet as a lead generation tool . You'll never see a top earner post pictures of products on various websites with a link back to their Herbalife site. What you will see them doing is posting content to various groups and websites. Top earners don't spend their time promoting the products, they spend their time promoting themselves. By creating useful content that is valuable to their target market, they are gaining visibility, credibility and relationships. Instead of posting pictures with links back to their Herbalife website, they'll post content like "The Ten Best Exercises that Boost Metabolism" or "Meal Planning Tips for Weight Loss".
The average network marketer wastes a lot of time and effort trying to "sell" their products or opportunity to people who aren't and never will be interested. Top performers know how to pre-qualify and vette leads as they come in. That way they don't waste time on people who aren't true "prospects". So, here are three things that all top earners do.
- They use "attraction marketing" – There are a lot of companies out there that will sell you "leads". In my opinion they are all a waste of money. No matter what they tell you, their "leads" are nothing more than a list of names, phone numbers and email addresses of random people. Using these lists can be a violation of the company's no spam policy. Instead, find people who are already interested in your products and get them to come to you. You can do this through the use of incentives. Try posting an offer for a free book titled "The Ten Weight Loss Pitfalls to Avoid" in exchange for their name and email address. This weeds out the people who would never purchase your products leaving you with pre-qualified leads who already have an interest in weight loss.
- They create "value" in the marketplace – In all business, but especially network marketing you get paid based on the need for what you do, your ability to do it and the difficulty it would be to replace you. We already know that there's a huge need for what you do. Your ability to do what you do is where you can set yourself apart. By offering valuable content instead of advertising your business, you are positioning yourself as an expert. You can also add value by creating "product packages" that are uniquely yours. Remember, people are joining YOU, not Herbalife.
- They are consistent and focused – Top performers remain focused on their goals and take consistent action to achieve them everyday. They will put a system in place that works 24/7 to generate leads, customers and business partners.
Take a look at this system designed for Herbalife distributors. Notice how it uses attraction marketing that targets a specific market, prequalifies the lead and gathers information. Uses add ons, upgrades and downgrades to maximizes the order value. Creates a product package that adds value and sets you apart from other distributors. And, finally it gives the potential customer a reason to purchase from you.
And the best part is that you can offer this same system to anyone interested in joining your business. As we all know, duplication is the key! You're not only setting yourself apart for other distributors. But also giving people a reason to join your team and offering them a proven marketing system when they do.
To find out more or get your copy of this complete system, click here.
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How Do You Make Money Selling Herbalife
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